Along with the quiet iPad refresh press releases yesterday, Apple announced the launch of the Product (RED) iPhone 7 and iPhone 7 models. While they don’t involve any spec changes, the strong colour is striking, and Apple had this to say on the special edition:
“Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products, from the original iPod nano (PRODUCT)RED Special Edition all the way to today’s lineup of Beats products and accessories for iPhone, iPad and Apple Watch,” said Tim Cook, Apple’s CEO. “The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands.”
“Apple is the world’s largest corporate donor to the Global Fund, contributing more than $130 million as part of its partnership with (RED),” said Deborah Dugan, (RED)’s CEO. “Combining the global reach of the world’s most loved smartphone with our efforts to provide access to life-saving ARV medication in sub-Saharan Africa, customers now have a remarkable opportunity to make a difference and contribute to the Global Fund through the purchase of this new beautiful (PRODUCT)RED iPhone.”
Both models will be available in 128GB and 256GB options starting at $1029 (CAD), available starting Friday, March 24th.
Tucked away but of worthy note in the same release is the final death of any paltry 16 GB iPhone model, a position still previously held by the iPhone SE.
Launching on Friday, the refreshed iPhone SE maintains the same core specifications and price, but with storage options of 32 GB and 128 GB. This does away with the almost useless 16 GB, and maintains the starting price of $579 (CAD) with double the storage. I expect carriers will rapidly discount their old 16 GB and 64 GB models soon, for those on a tight budget. Will we see a new iPhone SE size type iPhone this fall?